| |
| |
|
Network Marketing Information |
|
|
|
MLM Leadership - How They Fail You
The success in your MLM career depends to a great extent on your sponsor and the quality of leaders in your MLM organization. More often than not the leaders bury the distributor even before the business failure can kill them. Now this is a shocking statement to make but the quality of leadership in the network marketing industry is extremely poor. The industry which is touted as the future of enterprise - and I fully subscribe to this view - accounts for 99 % failures among all new entrants. This kind of failure rate is not conducive to the growth of the industry. For such high failure rates, the leaderships in MLM hold the main responsibility. Take a look at how the leadership is failing in this business. MLM Leadership Failure #1 - Playing the Numbers Game The moment you are recruited into a network marketing opportunity, you are asked to create your list, list of warm circles and all the other people you know. The leaders insist that you to speak to everybody with a view to recruit them into business. Many get recruited just because they cannot refuse you, but never put enough time or effort into the business. Every person you recruit is part of your business team. Would you recruit an employee in the same manner if you are in any other business? Would you choose anyone as your business partner just because they said yes? Or would you apply certain standards, assess their interest levels and their ability to contribute effectively to your business. MLM Leadership Failure #2 - Dumping Stocks Most leaders are under pressure to achieve certain business volumes to sustain their own monthly incomes. In the guise of helping their distributors achieve higher positions they motivate them to invest on stocks to attain higher commission levels or positions in the hierarchy. Most distributors are unable to sell off the stocks as they lack the direct selling skill. Leaders blame the new distributor as not putting enough efforts and move on to another distributor. The process gets repeated. Most distributors fail or hang on in the hope of making good their losses and keep losing more money. Leaders often justify their actions by showing the rare success as an example to all other distributors. This further plays havoc with the self esteem and morale of distributor accelerating their failure. MLM Leadership Failure #3 - Not Focusing on Training Most leaders call some motivational pep talk and fiery raves as training. The quality and ability of the leaders to train their down lines in the skills necessary to succeed is questionable. The leaders themselves more often than not have become leaders due to chance heavy hitter in their team and collective volumes of their down lines. They lack the cutting edge leadership abilities to groom more leaders. The ability to inspire, facilitate and show how to achieve success is sadly lacking. They hide behind clichéd and oft repeated MLM jargons. Leadership failure #4 - Not Allowing Originality and Dissent Any creativity, originality and innovation is struck down in the name of systems which mostly favor the company or the top leadership. Dissent is viewed as disloyalty. Questioning the marketing plan is tantamount to revolution and you may be put down with a heavy hand. More often than not the leaders are insecure and are jealous of rising stars in their teams who take the spotlight away from them. Leadership Failure #5 - Being Elitist Leaders are treated as god themselves. MLM organizations too support this kind of behavior with special front row seating based on hierarchy. Lowly Distributors are not allowed to occupy front rows. Many Leaders also make it a point to arrive late not respecting the time of other distributors. Organizations too try to create a super star aura around the leaders. Distributors are made to rush to their leaders with autograph books and requesting photo opportunities. Some organizations have even qualifications (dump more stocks) for photo opportunities and special dinners with leaders where non qualifiers are not allowed creating a major divide between the leadership and distributors. Final Views The leadership must look down and distributor must stop looking up except when they require the genuine guidance of true leaders. In this business the leaders require the down lines more than the down line requiring the leader. It is an independent business where you are the boss. The hierarchical leader can be dispensed with if he does not add value to your own growth. The network marketing/MLM industry must learn to create true leaders who can inspire with their vision, coach, and mentor to make sure of 99 % success rather than 99 % failures. The leadership must take the responsibility for such huge failure rates and made accountable as in other business organizations. Then and only then will this industry gain respectability and show healthy growth. R.G. Srinivasan is a Certified Trainer, Writer and Author with more than two decades of managerial experience. He also writes a regular blog on home-business resources which you may check out at http://www.home-businessresources.blogspot.com for online marketing tips, resources, business opportunities and online promotional strategies
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
MLM Recruiting- The Top 10 MLM Prospecting Tactics for Success You gotta have people to talk to in MLM Prospecting!INFERNO Secret:You drive by more people in a week than you could possibly recruit in a year!So - here is the question:Do you have enough folks to talk to?If not - READ ON!!!!These tactics are what we have found to be extremely effective in creating leads and consistent people to call on. There are hundreds of ways to Prospect. The Why Factor In Network Marketing Success In the popular Reality TV show, "Fear Factor", contestants recruited from across the USA compete in both physically and mentally challenging stunts for the grand prize of $50,000. These brave hearts dive through underwater mazes, jump from helicopters, and eat the most disgusting dishes served up with maggots, rotting cheese, pig's eyes and such. How To Choose a Good MLM or Network Marketing Company? You've heard many horror stories about MLM /network marketing programs. But what you are really hearing about are stories relating to illegal programs or pyramid schemes. The New Internet Home Work: How Much Do You Really Need to Know to Get Started? You? Start your own Internet business? Give me a break! You just don't speak the language, so why even try?It begins with 'booting up' your computer instead of just turning it on. And you can't simply fill in the necessary information to get something connected: it has to be 'configured. MLM Opportunities: The Top 7 Things You Need to Look for and Ask About in an MLM Company So, you have decided to jump into the Network Marketing Industry, and join a reputable company. Great Move! It will open up doors in your life that you never knew existed, and the personal development you will experience will be amazing. What Is Network Marketing? To begin with, the concept behind network marketing is simple. Sharing - through product or business philosophy - is the basis of network marketing. MLM Newsletters- The Top 17 Network Marketing Training Ezines in MLM A good MLM training newsletter is worth a million dollars to a distributor in Network Marketing. Many Network Marketing newsletters/ezines can be found out there, and there are some really good ones. MLM Survival Guide-Tips, Tricks & Traps Revealed The purpose of this guide is to provide a step-by-step procedure for starting, operating and optimizing a MLM based business, and to do this without making serous mistakes along the way. There are volumes of books on this subject, so this guide will not attempt to "rehash" the "rose colored" views of these authors. MLM Training - The Network Marketing Success Secrets of Striking Gold in Your Memory Jogger The question all new Network Marketing Distributors ask when they get started is:"Who Do I Know?"In this mlm training article, we are going to go over the contact list. This is where you start "Digging for Gold" in your network marketing business!Every name that you know is a gold mine. MLM Leads- The Top 10 Realities of Working MLM Leads What is an MLM Lead? And why would you need an MLM lead to work? In Network Marketing, many times we run out of warm market, or we simply do not have many friends in an area. MLM leads help you to find people that are interested in a Network Marketing Home Business. MLM Success Secrets- MLM Success in the FAST Lane I had an upline once tell me, who by the way, has done 6 BILLION in this industry, that you need to work your business fast, not slow, and rapidly, not timidly. And if you did this one thing, your Network Marketing business would become more successful and the business would become easier. Key Aspects Of A Successful Network Marketing Program The world of network marketing has many aspects, but promotion, persistence, and patience are three key elements which are vital to achieving successful results in a network marketing program.PROMOTION is the lifeblood of network marketing. Multi level Marketing- The Three Top Secrets of Multi level Marketing Success So many times we have seen in this industry people not really understanding Multi level Marketing, and because of that, truly do the industry a disservice by leaving the industry, and then saying bad things about it. True, charlatans are in every industry, but if they had only known and embraced the three secrets that I am going to cover, it might have ended up a different result. MLM Business - The 7 Business Factors Test of a Multi -level Marketing Business So many people ask the same question: Is Multi-level Marketing a REAL Business? Is it truly a business that can produce a living and income? Is it a REAL distribution business? It is a business that operates for the customer's satisfaction, and always looks to gain new customers?Here is the answer: YES.How and why does it qualify as a business? Every business has certain traits and functions that are needed to do business and stay in business. What's The Best Network Marketing Opportunity For You? Are you looking for a good network marketing opportunity? Want to tap into the secrets of Internet billionaires? Wish to be a top revenue maker? Then you should follow in the footsteps of successful marketers, and do what they do - find a network marketing opportunity that feels tailor-made for you.But you should exercise extreme discretion while choosing your network marketing opportunity. MLM Training - MLM Recruiter? MLM Sponsor? MLM Babysitter? MLM Mentor? There are many Leadership factors involved in building an mlm downline, but none are more frustrating than the roles a Network Marketing Leader can play when recruiting and engaging a new person in this business.We have a tendency to go from one extreme to the other. 100% Rejection Free MLM prospecting In my last article entitled "How to build your MLM business by not talking" we discussed how to identify a strong prospect for your MLM business and how to approach them.The next step is to take yourself completely out of the equation by pointing your prospect to a prequalification system which will educate your prospect as to the real life advantages of the MLM business model. Who Else Wants Their Share of Residual Income Without Having To Go MLM? (or how I increased my monthly revenue while sitting at the beach in Africa?)Last week, I read a very cool case study written by Anik Singal (sorry, can't give you the link to the case study, it is available only inside his exclusive Affiliate Classroom, which I highly recommend, by the way http://www.membership-site-reviews. Guaranteed Tour Takers or Guaranteed Signups When you join a MLM opportunity they give you usually a couple of affiliate websites, copy of good ads, scripts to cal leads and lots of other things to help you. Then you're told to go out and tell your friends and family members about your business. What are MLM Leads? Multi-level marketing (MLM) is a type of direct marketing that involves selling a product, service, information, or business opportunity. It is also known as network marketing, and typically operates as follows: the self-employed independent distributor first becomes associated with a parent company, and then attempts to locate and sell to customers and others who may also want to become distributors.
|
| home | site map | First Rate Hosting |
| © 2006 First Rate Hosting Powered By First Rate Hosting |
